Nadine Raschle
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2025
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Urbunny
The Open Apartment Approach
‘Species-appropriate’ rabbit keeping in Switzerland is still very outdated, and apartment housing is hardly common. When I adopted my two rabbits, I spent a lot of time researching and came across apartment-based rabbit care practices from the U.S. Inspired by this, I decided to give my rabbits free-range access in my home — and each joyful leap from them confirms this decision.
Rabbits are extremely clean animals. They follow routines and reliably use the same spot as their toilet. So why not keep them in an apartment, just like a cat?
Eating is one of a rabbit’s favorite activities, but their diet and digestion are more complex than they seem. Unfortunately, because rabbits are often sold for as little as CHF 50 — and frequently given as pets to children — their health is rarely taken seriously. As a result, many rabbits don't even reach their natural life expectancy.
In Switzerland, there’s a severe lack of appropriate rabbit food. While pet store shelves are full of options for cats and dogs, for rabbits you’ll often only find a bale of hay, a small bag of wood shavings, and perhaps one or two food products. On closer inspection, even these are often unsuitable — designed more for livestock farming than for pets. The products are typically tailored for fattening and later slaughter, since rabbits are still predominantly seen as farm animals.
Task
Develop a brand identity for natural pet products focused on pet well-being and making life easier for caregivers. The brand should have a unique visual language, communicate clearly through design, language, and packaging, stand out from the competition, be as sustainable as possible, and appeal to a young target group.
Concept
I chose the rabbit as a focus, addressing common issues in rabbit care. In Switzerland, most rabbits are still kept in cages that are too small and are incorrectly fed like livestock.
Solution
My goal was to create a holistic, apartment-friendly solution for free-range rabbit care. The result is a weekly pack of three sustainable boxes:
- Treat – 7 individual treat boxes for daily use to support bonding and training without overfeeding.
- Yummy – 7 portioned food bowls to encourage healthy, balanced feeding habits.
- Poopoo – Daily compostable toilet inserts made from natural materials.
Each day, the owner replaces the food bowl and treat box, and at the end of the week, the toilet is disposed of in the compost or green waste. Then, a new cycle begins.
Sustainability:
All packaging is made of hemp cardboard and other natural, rabbit-safe materials. Even the packaging can be safely nibbled by the rabbit.
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