Nadine Raschle
Portfolio
2025
About
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About
1. Packaging
Urbunny
Diplom 1The Open Apartment Approach
‘Species-appropriate’ rabbit keeping in Switzerland is still very outdated, and apartment housing is hardly common. When I adopted my two rabbits, I spent a lot of time researching and came across apartment-based rabbit care practices from the U.S. Inspired by this, I decided to give my rabbits free-range access in my home — and each joyful leap from them confirms this decision.
Rabbits are extremely clean animals. They follow routines and reliably use the same spot as their toilet. So why not keep them in an apartment, just like a cat?
Eating is one of a rabbit’s favorite activities, but their diet and digestion are more complex than they seem. Unfortunately, because rabbits are often sold for as little as CHF 50 — and frequently given as pets to children — their health is rarely taken seriously. As a result, many rabbits don't even reach their natural life expectancy.
In Switzerland, there’s a severe lack of appropriate rabbit food. While pet store shelves are full of options for cats and dogs, for rabbits you’ll often only find a bale of hay, a small bag of wood shavings, and perhaps one or two food products. On closer inspection, even these are often unsuitable — designed more for livestock farming than for pets. The products are typically tailored for fattening and later slaughter, since rabbits are still predominantly seen as farm animals.
Task
Develop a brand identity for natural pet products focused on pet well-being and making life easier for caregivers. The brand should have a unique visual language, communicate clearly through design, language, and packaging, stand out from the competition, be as sustainable as possible, and appeal to a young target group.
Concept
I chose the rabbit as a focus, addressing common issues in rabbit care. In Switzerland, most rabbits are still kept in cages that are too small and are incorrectly fed like livestock.
Solution
My goal was to create a holistic, apartment-friendly solution for free-range rabbit care. The result is a weekly pack of three sustainable boxes:
- Treat – 7 individual treat boxes for daily use to support bonding and training without overfeeding.
- Yummy – 7 portioned food bowls to encourage healthy, balanced feeding habits.
- Poopoo – Daily compostable toilet inserts made from natural materials.
Each day, the owner replaces the food bowl and treat box, and at the end of the week, the toilet is disposed of in the compost or green waste. Then, a new cycle begins.
Sustainability:
All packaging is made of hemp cardboard and other natural, rabbit-safe materials. Even the packaging can be safely nibbled by the rabbit.
More on – gbssg.ch Blog
Beleaf
RedesignFor this redesign project, I chose the Swiss company Emmi, focusing on their plant-based product line, Beleaf. The goal was to create a more modern and eye-catching packaging design, addressing the often interchangeable look of standard dairy alternatives.
The concept centered on a clean, reduced aesthetic inspired by Emmi’s brand colors. Instead of the usual imagery of oats or plants, the design features a cow as the key visual — a deliberate break from convention. This choice reflects Emmi’s unique strength: bringing its dairy expertise to the plant-based segment. The products can be frothed just like traditional milk, making them ideal for baristas. Highlighting this feature visually was essential as both a quality marker and a strong point of differentiation in the market.
DO YOU KNOW WHO YOU ARE
Genderfluid
Gender diversity should have been a matter of course in our society for a long time now – but the reality is often quite different. Prejudices, insecurities, and a lack of contact with other people mean that many people, even as adults, find it difficult to accept themselves or others outside of binary gender norms. What is particularly problematic is that these insecurities often begin in childhood when there is a lack of age-appropriate education.
In our semester project, we have therefore developed a game that educates, initiates conversations, and encourages reflection – without pointing fingers. The goal is to make gender diversity something that can be experienced as everyday and understandable. It is aimed at all generations, including people who did not grow up with these issues, and creates a low-threshold approach to enable exchange on an equal footing.
Through a playful approach, we want to awaken empathy, impart knowledge, and contribute to diversity being seen as an enrichment—not as an exception.
Designelements:
For this project, I specifically reached out to various individuals from the queer community—through personal contact and a call for participation on Instagram.
The focus is on the individual, which is why I chose photography. What they wear or what surrounds them is irrelevant, so I highlighted key points about each person that emerged from our conversations, thereby addressing gender diversity.
The strong signal colors red and yellow serve as a visual guide—they symbolize strength, visibility, and the conversations that the accompanying game is intended to spark.
T2
Tea sollection packaging designFor this packaging series for the T2 brand, I chose colors that reflect the origin and characteristics of the herbs and ingredients contained in the products. Each variety thus has its own visual identity that subtly communicates its origin, taste, and effect.