Nadine Raschle

Portfolio
2025
  1. Packaging
  2. Branding 
  3. Editorial 
  4. D&AD Award
  5. Infografic
  6. na.dann.studio
  7. Corporate Design
  8. Projects



About
Instagram


7. Corporate Design for Lush


LUSH Switzerland AG — Brand und Packaging Design


Following Lush’s acquisition of The Body Shop product rights, the goal was to reintroduce selected products to the Swiss market under the Lush umbrella, while paying tribute to their heritage. The challenge: create a visual identity that honors The Body Shop’s legacy while remaining unmistakably Lush.



       Task
Develop an integrated design approach covering naming, packaging, campaign assets, in-store communication, and marketing materials. The solution needed to reflect Lush’s playful and ethical character, while appealing to an audience familiar with The Body Shop’s aesthetic. Sustainability and accessibility were essential throughout the process.

     Concept
The project was positioned as an homage, connecting two brands with a shared history. While the overarching visual language had to nod to The Body Shop’s recognizable look, the concept aimed to infuse Lush’s personality and values into every detail.
Key color directions were white and yellow, as set by Lush UK, marking a deliberate shift from Lush’s signature black packaging to evoke a sense of freshness and familiarity.

     Solution
I designed the packaging for an entire body care line, including shampoo, body lotion, and hand cream. To differentiate the range while keeping consistency, I combined minimalistic layouts with vibrant accents and friendly, hand-drawn typography.
Beyond packaging, the scope included campaign visuals, poster design, in-store signage, and multilingual marketing assets, to ensure the product relaunch felt cohesive across all touchpoints. Sustainability remained a priority: all materials followed Lush’s strict eco-friendly standards, while the overall design communicated transparency and trust.


Other work
Screens for shops, shopping centers, and social media





I also design all artwork and graphics for Lush.
Product labels, product descriptions and displays, gift tags, posters, artwork for newsletters and campaigns, and checkout images.