Nadine Raschle
Portfolio
2025
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About
Twister
Guerrilla campaign against street harassment
We developed a provocative guerrilla marketing campaign and social media strategy for Twister, targeting a young audience (16–18 years old). Our goal: to attract attention, take a stand, and address socially relevant issues.
Based on research and surveys, we brought the taboo topic of street harassment to light with an eye-catching, symbol-laden case: a public “safe space” cube, color-coded to separate a protected interior space for women and a waiting area for men, where they were educated about everyday sexism.
The provocative use of the phallic symbol sparked discussion – deliberately chosen to challenge existing images.
The campaign's message: “Twist it right. Melt the disrespect.”
This gave Twister a new, socially relevant brand identity – playful, bold, and clearly positioned against discrimination.