Nadine Raschle
Portfolio
2026
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Conceptual Communication Design
Product Design | Photography & Illustration | Editorial Design | Packaging Design | Communication Design | Social Design | Concept Development | Human-Centered Design
Gender diversity should have been a given in our society for a long time but reality often tells a different story. Prejudice, insecurities, and lack of exposure to diverse identities mean that many people, even as adults, struggle to accept themselves or others outside binary norms. What makes this especially problematic is that these insecurities often begin in childhood, when age-appropriate education is missing.
Task
Develop an interactive concept that fosters understanding and dialogue around gender diversity without moralizing. The experience should feel approachable for all generations—including those who didn’t grow up with these conversations and provide a safe space for curiosity, empathy, and discussion.
Concept
We created a game that educates, initiates conversations, and encourages reflection without pointing fingers. By using a playful approach, the goal was to normalize gender diversity as an everyday reality and make it tangible and relatable. The concept combines learning elements with collaborative gameplay, creating opportunities for exchange on equal footing and across generations.
Solution
The game uses simple, accessible mechanics paired with strong visual signals to encourage engagement. Through carefully crafted content, it provides knowledge, sparks conversations, and invites players to question assumptions. By turning a sensitive topic into an inclusive experience, we aim to foster empathy and make diversity visible as an enrichment not an exception.
For the visual language, I collaborated closely with members of the queer community, through personal conversations and an open call on Instagram. The design focuses on the individual: photography was chosen to emphasize personal stories over stereotypes. What people wear or their surroundings are secondary, the narrative comes through in the highlighted statements collected during interviews.
Strong, contrasting colors (red and yellow) serve as guiding elements throughout the game. They symbolize strength, visibility, and the lively discussions the project aims to ignite.
T2 Tea
For this packaging series for the T2 brand, I created a minimalist design that uses color to convey the origin and characteristics of the herbs and ingredients in each product. Every variety is given its own visual identity, subtly reflecting its provenance, flavor profile, and intended effect.
Das Parfüm
I created a complete editorial design for Patrick Süskind’s Perfume, covering the entire process from cover design to layout and typographic concept. The challenge was to visually translate the essence of the novel, its sensory depth and obsession with scent, into a contemporary, thoughtful design system.
Task
Develop an editorial design that reflects the core theme of the book — scent — while offering an immersive and informative reading experience. This included designing the cover, establishing a consistent typographic hierarchy, and integrating additional content in a way that feels organic rather than disruptive.
Concept
The design takes inspiration from the metaphorical weight of scent in the novel. Typography becomes the primary storytelling tool: character names appear repeatedly in the footer, forming a subtle typographic “scent cloud” that drifts through the pages. This element mirrors the protagonist’s obsession and creates a continuous, invisible presence—just like a fragrance.
Solution
The final layout combines classic readability with experimental details. Margin notes provide contextual background on historical, cultural, and geographical topics — from perfume — making techniques to life in 18th-century Paris — enriching the reader’s understanding without overwhelming the narrative.
The cover design, understated yet evocative, reflects the tension between beauty and darkness that defines the novel. Through these elements, the book becomes both a literary and visual experience, engaging the senses beyond text alone.
Design Hero
Based on the values of designer Louis Rubi — fun, individuality, and slow fashion — this interactive book concept rethinks the relationship between clothing and personality. At its core, the idea is to experience fashion in a playful yet conscious way: clothing should be long-lasting, inclusive for all body types, and an authentic expression of identity.
Task
Create an editorial concept that combines interactive elements with storytelling, encouraging readers to reflect on their personal style while promoting the principles of slow fashion. The book should serve as both a source of inspiration and a creative tool for self-expression.
Concept
The book itself functions as a design object. Its shape references Rubi’s iconic orange spine, expanding into an oversized format when opened. A calm, natural color palette dominates the design, interrupted only by a bold orange line as a recurring visual motif.
The back of the book includes detachable transparent pages that allow readers to create their own lookbook, making the experience personal and participatory.
Solution
In addition to interactive exercises, the content critically addresses the problems of fast fashion and emphasizes the benefits of slow fashion. Quotes and statements, reflecting Rubi’s playful communication style, punctuate the layout, striking a balance between education and creativity.
The result is a hybrid between editorial design and an activity book: a visually appealing, interactive experience that invites readers to engage deeply with fashion as a sustainable and individual practice.
Urbunny
The Open Apartment Approach
‘Species-appropriate’ rabbit keeping in Switzerland is still very outdated, and apartment housing is hardly common. When I adopted my two rabbits, I spent a lot of time researching and came across apartment-based rabbit care practices from the U.S. Inspired by this, I decided to give my rabbits free-range access in my home — and each joyful leap from them confirms this decision.
Rabbits are extremely clean animals. They follow routines and reliably use the same spot as their toilet. So why not keep them in an apartment, just like a cat?
Eating is one of a rabbit’s favorite activities, but their diet and digestion are more complex than they seem. Unfortunately, because rabbits are often sold for as little as CHF 50 — and frequently given as pets to children — their health is rarely taken seriously. As a result, many rabbits don't even reach their natural life expectancy.
In Switzerland, there’s a severe lack of appropriate rabbit food. While pet store shelves are full of options for cats and dogs, for rabbits you’ll often only find a bale of hay, a small bag of wood shavings, and perhaps one or two food products. On closer inspection, even these are often unsuitable — designed more for livestock farming than for pets. The products are typically tailored for fattening and later slaughter, since rabbits are still predominantly seen as farm animals.
Task
Develop a brand identity for natural pet products focused on pet well-being and making life easier for caregivers. The brand should have a unique visual language, communicate clearly through design, language, and packaging, stand out from the competition, be as sustainable as possible, and appeal to a young target group.
Concept
I chose the rabbit as a focus, addressing common issues in rabbit care. In Switzerland, most rabbits are still kept in cages that are too small and are incorrectly fed like livestock.
Solution
My goal was to create a holistic, apartment-friendly solution for free-range rabbit care. The result is a weekly pack of three sustainable boxes:
- Treat – 7 individual treat boxes for daily use to support bonding and training without overfeeding.
- Yummy – 7 portioned food bowls to encourage healthy, balanced feeding habits.
- Poopoo – Daily compostable toilet inserts made from natural materials.
Each day, the owner replaces the food bowl and treat box, and at the end of the week, the toilet is disposed of in the compost or green waste. Then, a new cycle begins.
Sustainability:
All packaging is made of hemp cardboard and other natural, rabbit-safe materials. Even the packaging can be safely nibbled by the rabbit.
More on – gbssg.ch Blog
Emmi Beleaf
For this redesign project, I selected the Swiss company Emmi and focused on its plant-based product line, Beleaf. The objective was to create a modern, striking packaging design that would stand out in a market dominated by visually similar dairy alternatives.
Task
Redesign the Beleaf product line to differentiate it from standard plant-based competitors while maintaining a connection to Emmi’s brand identity. The packaging needed to communicate quality, modernity, and functionality, positioning Beleaf as a premium alternative for everyday and professional use, particularly in coffee culture.
Concept
The design approach was guided by reduction and clarity, drawing on Emmi’s established brand colors. Instead of the typical visual clichés, such as oats, grains, or green leaves, the concept introduced a bold, unconventional element: a cow as the central motif. This deliberate break from convention emphasizes Emmi’s heritage and unique advantage in the plant-based sector: leveraging decades of dairy expertise to create products that perform like milk, including the ability to foam perfectly for barista use.
Solution
The final packaging design is clean, minimal, and visually distinctive, supported by a strong color palette and clear typography. By integrating the cow as a symbolic link between tradition and innovation, the design positions Beleaf as both authentic and forward-thinking. This approach strengthens the brand’s identity while offering a clear point of differentiation in a crowded market.
Twister
Guerrilla campaign against street harassment
We developed a provocative guerrilla marketing campaign and social media strategy for Twister, targeting a young audience (16–18 years old). Our goal: to attract attention, take a stand, and address socially relevant issues.
Based on research and surveys, we brought the taboo topic of street harassment to light with an eye-catching, symbol-laden case: a public “safe space” cube, color-coded to separate a protected interior space for women and a waiting area for men, where they were educated about everyday sexism.
The provocative use of the phallic symbol sparked discussion – deliberately chosen to challenge existing images.
The campaign's message: “Twist it right. Melt the disrespect.”
This gave Twister a new, socially relevant brand identity – playful, bold, and clearly positioned against discrimination.
Infografik
For my diploma 1, I developed Urbunny, a functional packaging solution that also serves as species-appropriate housing for rabbits. The aim was to combine housing and design – as a simple, practical solution for pet owners.
An accompanying infographic explains the structure and possible uses of the box at a glance. The plan is to use it in trade magazines, at veterinarians, or in pet stores such as Qualipet. Branches in Wil and Frauenfeld have already shown interest in adding the product to their range – subject to implementation.
(More about the Urbunny project in the Packaging category)
Druckabfall
At the age of 26, I suffered a heart attack. This book processes the profound experience and emotional strain that shaped my health, my perspective, and ultimately my life. It tells an intensely personal story—my physical and psychological recovery and how I came to terms with this turning point.
Task
Create a book that transforms a deeply personal experience into a tangible, visual narrative. The design should evoke the emotional and physical impact of a heart attack while remaining conceptually consistent and deeply symbolic.
Concept
Every aspect of the design draws inspiration from the human heart. The four chambers of the heart informed the layout grid; veins and arteries inspired the color system. Typography incorporates sharp ink traps and tight line spacing to create tension, while visual disruptions mimic the feeling of unease. Signal colors amplify urgency and vulnerability.
The design also embraces the imperfection of risograph printing. Its unpredictable textures and occasional misalignments create a sensory experience that echoes the fragility and disruption of the event itself—almost uncomfortable, yet deliberate.
Solution
The result is an editorial work where form and content are inseparable. Each design decision, whether in structure, type, or color, reflects an element of the heart and the experience of crisis. The book does not merely tell a story; it makes the reader feel its intensity, bridging the gap between narrative and emotion.
More on – gbssg.ch Blog